Best Fitness Dropshipping Suppliers: Top 8 in 2024

Shape up your fitness e-commerce game with our handpicked selection of the top 8 fitness dropshipping suppliers for 2024! From cutting-edge equipment to activewear essentials, discover the must-have products that will elevate your inventory and keep your customers moving. Explore the key to success in the fitness industry with these premium dropshipping partners. Dive into our collection now and power up your Shopify store with the best in fitness trends and innovation.

In a world increasingly focused on health and well-being, the fitness industry has surged in popularity, with people actively seeking high-quality workout gear, supplements, and accessories. If you’re an aspiring fitness entrepreneur or an established business owner looking to capitalize on this growing demand, fitness dropshipping might be your key to success.

As the fitness market continues to expand, it’s crucial to align yourself with reliable suppliers who can provide a range of top-notch fitness products, and that’s where fitness dropshipping suppliers come into play.

The Fitness Industry: A Global Phenomenon

The fitness industry has evolved beyond traditional gyms and has now embraced home workouts, boutique studios, wellness programs, and a wide array of fitness accessories. Whether it’s activewear, supplements, equipment, or specialized workout gear, the fitness niche offers endless opportunities for e-commerce businesses.

The Dropshipping Advantage

Dropshipping is a revolutionary business model that allows you to offer fitness products to your customers without the logistical challenges of holding inventory. Instead, you collaborate with suppliers who manage your customers. This approach significantly lowers upfront costs and reduces the risks associated with traditional retail.

Finding Your Fitness Supplier

Choosing the right fitness dropshipping supplier is the cornerstone of building a successful fitness e-commerce business. You’ll want a partner who can provide high-quality products, efficient order fulfillment, and competitive pricing. Your supplier should complement your vision, ensuring.

Exploring the Best Fitness Dropshipping Suppliers

We’ll explore a wide range of suppliers, from those specializing in activewear and supplements to those offering fitness equipment and accessories. Our list not only introduces you to the industry leaders but also delves into their unique strengths, product offerings, and customer support.

Why Choose Fitness Dropshipping for Your Business?

1. Low Startup Costs: With fitness drop shipping, you avoid the financial burden of stocking inventory and warehousing, allowing you to start your business with minimal upfront investment.
2. Diverse Product Range: Fitness dropshipping suppliers offer a wide variety of products, enabling you to cater to different niches within the fitness industry.
3. Scalability: As your fitness business grows, increasing demand will increase with the flexibility and support provided by your dropshipping supplier.
4. Global Reach: Leveraging the power of e-commerce, you can reach a worldwide customer base without the complexities of international shipping logistics.

Key statistics about best fitness dropshipping suppliers

Manufacturer Advantage:

• Manufacturers utilizing dropshipping earn 18.33% more than those who don’t.

Retailer Strategy:

• E-commerce fitness retailers benefit from incorporating dropshipping with an onsite inventory.

Supplier Challenge:

• 84% of fitness e-commerce retailers need help finding the right dropshipping supplier.

Success Rate:

• The success rate in the fitness dropshipping business averages 10-20%.

Income and Profit:

• The average monthly income for fitness dropshippers falls within the range of $1,000 to $5,000, with profit margins ranging from 20-30%.

First-Year Hurdle:

• Only 10% of fitness dropshippers achieve success within their first year in the competitive fitness dropshipping landscape.

Popular Category:

• Fitness products prove to be a popular category, comprising a significant portion of the market demand.

Consumer Preference:

• 66% of fitness enthusiasts prefer dropshipping services that offer multiple shipping options.

Trust in Reviews:

• Digital fitness buyers place significant trust in consumer reviews, valuing them 12 times more than manufacturer descriptions.

Age Demographics:

• Age demographics within the fitness e-commerce sector reveal 20.2% of digital fitness buyers in the 25-34 age group and 17.2% in the 35-44 age group.

Net2Fitness: Your Path to a Healthier, Stronger You

Are you ready to embark on a fitness journey that will transform your life? Look only as far as Net2Fitness, your comprehensive fitness solution. With a host of cutting-edge features, numerous benefits, and competitive pricing, Net2Fitness is your ideal partner in achieving your health and wellness goals.

Key Features:

1. Customized Workouts:  Get started with your fitness level and goals; our workouts are designed to help you reach your full potential.
2. Extensive Exercise Library: Access hundreds of exercises with detailed instructions and video demonstrations to ensure proper form and technique.
3. Nutrition Guidance: Receive expert advice on meal planning, nutrition tracking, and healthy eating habits to complement your fitness routine.
4. Progress Tracking: Keep tabs on your fitness journey with advanced tracking tools that monitor your performance and help you set achievable milestones.
5. Community Support: Join a thriving community of fitness enthusiasts for motivation, encouragement, and valuable insights.
6. 24/7 Accessibility: Net2Fitness is available whenever and wherever you are, with mobile and web applications for on-the-go convenience.

Benefits:

1. Achieve Your Goals: Whether you aim to lose weight Net2Fitness provides the resources and guidance to make it happen.
2. Expert Guidance: Our team of certified fitness professionals and nutritionists is here to guide you every step of the way.
3. Convenience: No need for a gym membership or personal trainer. Net2Fitness brings the gym and a personal coach to your fingertips.
4. Sustainable Results: By promoting a holistic approach to health and fitness, we help you create lasting, sustainable changes in your lifestyle.
5. Community and Support: Connect with like-minded individuals and access support from our community to keep you motivated and accountable.

Pricing:

At Net2Fitness, we believe in providing exceptional value without breaking the bank. Our pricing plans are designed to accommodate various needs and budgets:

1. Basic Plan: Get started with our essential features for as low as $9.99 per month.
2. Premium Plan: Unlock the full potential of Net2Fitness with premium features and expert guidance for $19.99 per month.
3. Annual Plan: Save even more with our yearly subscription, starting at just $199 for the year.

Don’t wait any longer to start your fitness journey. Join Net2Fitness today and experience a healthier, stronger you like never before. Your goals are within reach, and we’re here to help you reach them.

Supliful: Your Ultimate Fitness Dropshipping Solution

Are you in search of the “best fitness dropshipping suppliers” to fuel your eCommerce business? Look no further than Supliful, your trusted partner for fitness-related dropshipping products. With an array of exceptional features, numerous benefits, and competitive pricing, Supliful is the go-to choice for your dropshipping needs.

Key Features:

1. Vast Product Catalog: Supliful offers an extensive range of fitness products, from gym equipment and activewear to supplements and accessories, ensuring a diverse inventory for your online store.
2. Quality Assurance: We collaborate with top fitness brands and manufacturers, ensuring that your customers receive high-quality, reliable products.
3. Dropshipping Expertise: Our team is well-versed in the intricacies of dropshipping, offering you valuable insights, strategies, and support to optimize your business.
4. Seamless Integration: Supliful effortlessly integrates with popular eCommerce platforms, making product sourcing and order fulfillment a breeze.

Benefits:

1. Profitability: Partnering with Supliful allows you to enjoy healthy profit margins and potentially scale your fitness-focused eCommerce business.
2. Low Overheads: Eliminate the need for inventory and warehousing, as we handle the storage and shipping of products on your behalf.
3. Quality Products: Rest assured that you’re offering your customers fitness products from reputable brands, enhancing your store’s reputation and customer satisfaction.
4. Diverse Inventory: Our wide product selection caters to a broad audience, from beginners to fitness enthusiasts, expanding your target market.
5. Expert Support: Benefit from the knowledge and expertise of the “best fitness dropshipping suppliers,” with Supliful’s dedicated team always ready to assist you.

Pricing:

Supliful understands the importance of competitive pricing for dropshippers. We offer flexible pricing plans to suit various business needs:

1. Starter Plan: Begin your dropshipping journey with Supliful at a low monthly subscription fee of $29.99.
2. Pro Plan: Unlock advanced features and faster shipping times with our Pro Plan for $59.99 per month.
3. Enterprise Plan: For high-volume businesses, our Enterprise Plan provides exclusive benefits and pricing options tailored to your needs.

Join Supliful today and tap into the expertise of the “best fitness dropshipping suppliers.” Elevate your eCommerce business with quality fitness products, seamless services, and competitive pricing. Your success is our priority, and Supliful is here to help you achieve it.

Discover National Fitness Products: Your Premier Fitness Dropshipping Supplier

In the search for the “best fitness dropshipping suppliers,” National Fitness Products stands out as a trusted Canadian wholesaler with a strong legacy dating back to 1999. We offer a diverse range of fitness products and lucrative marketing programs, making it the ideal choice for those looking to boost their income through drop shipping.

Key Features:

1. Leading Brands: National Fitness Products proudly partners with renowned fitness brands such as Reebok, Woodway, Atlantis, Star Trac, Octane, Nu Step, Marpo Rope Trainer, and more. This ensures that your customers receive top-quality products.
2. Rapid Order Processing: With an average order processing time of just one day, you can count on speedy fulfillment and satisfied customers.
3. Zero Shipping Costs: Say goodbye to shipping costs – we’ve got you covered, allowing you to maintain competitive pricing in your online store.
4. Affordable Product Range: Our product costs are incredibly budget-friendly, ranging from $1 to $10, enabling you to maximize your profit margins.

Benefits:

1. High-Quality Products: Partnering with National Fitness Products means you can offer your customers fitness equipment from trusted, well-known brands, bolstering your store’s credibility.
2. Swift Fulfillment: The fast order processing ensures that your customers receive their products promptly, resulting in greater customer satisfaction.
3. Cost-Efficiency: With affordable product costs and zero shipping fees, you can price your products competitively while maintaining healthy profit margins.
4. Marketing Programs: National Fitness Products offers various marketing programs designed to help you grow your income and expand your reach in the fitness niche.
5. Longevity and Trust: Our nearly two-decade presence in the industry is a testament to our reliability and commitment to serving our dropshipping partners.

Pricing:

National Fitness Products offers transparent and cost-effective pricing options for your dropshipping needs:

1. Basic Plan: Get started with our Basic Plan, which grants you access to our product range, rapid order processing, and zero shipping costs.
2. Advanced Plan: For more comprehensive support, consider our Advanced Plan, which includes exclusive marketing programs and enhanced product options.

In your quest for the “best fitness dropshipping suppliers,” National Fitness Products is your go-to partner. Join us today to access top-tier fitness products, efficient order processing, and unbeatable pricing. Elevate your dropshipping business with a trusted industry leader, and let us help you achieve your income goals.

Welcome to Fitness Systems: Your Ultimate Fitness Dropshipping Supplier in the UK

When it comes to finding the “best fitness dropshipping suppliers,” look no further than Fitness Systems. With a proud history spanning three decades, we stand as one of the UK’s largest fitness equipment providers, having equipped numerous gyms across the nation. Our extensive product range encompasses fitness, bodybuilding, and complete studio equipment, making us the ideal partner for your dropshipping needs.

Key Features:

1. Premium Equipment Selection: Fitness Systems boasts a comprehensive inventory of high-quality fitness equipment, ensuring that your customers receive products from trusted and reputable brands.
2. Gym Design Services: For those interested in bulk purchases, we offer a unique service – the creation of 3D gym designs. This service aids users in planning and optimizing their gym spaces for a tailored fitness equipment buying experience.
3. Decades of Experience: With a solid 30-year presence in the industry, our expertise and reliability are unmatched, making us the “best fitness dropshipping supplier” in the UK.

Benefits:

1. Quality Assurance: By partnering with Fitness Systems, you gain access to top-tier fitness equipment, reinforcing your online store’s credibility and customer trust.
2. Custom Gym Designs: Our 3D gym design service provides a competitive edge, allowing you to offer a unique buying experience to customers looking to furnish their gyms.
3. Longevity and Trust: Our legacy of three decades demonstrates our unwavering commitment to serving the fitness equipment needs of the UK.
4. Scalability: Fitness Systems is well-equipped to meet your growing demands, whether you’re just starting or expanding your fitness-related eCommerce business.

Pricing:

1. Basic Dropshipping Plan: Get started with Fitness Systems by signing up for our Basic Dropshipping Plan, which grants you access to our extensive product catalog.
2. Custom Gym Design Plan: For those looking to take advantage of our 3D gym design service, we offer a specialized plan that includes this unique feature.

In your quest for the “best fitness dropshipping suppliers,” Fitness Systems is your ideal partner. Elevate your online fitness business with premium products, innovative gym design services, and the reliability that comes from three decades of industry leadership. Join us today and unlock the key to your dropshipping success in the UK.

Unveiling Alanic: Your Go-To Fitness Dropshipping Expert

In the quest for the “best fitness dropshipping suppliers,” Alanic secures the second spot on our list, and for good reason. Alanic is a dedicated specialist in the fitness niche, which means that its fitness products are not only top-notch but also competitively priced. With a global presence, including offices in the USA, UK, Australia, and New Zealand, and distributors in France and Canada, Alanic is your trusted partner for reliable and high-quality fitness equipment dropshipping.

Key Features:

1. Fitness Specialization: Alanic’s exclusive focus on the fitness niche ensures that its product offerings are of the highest quality and precisely tailored to meet the needs of fitness enthusiasts.
2. Global Reach: With a presence in key international locations, including the USA, UK, Australia, New Zealand, France, and Canada, Alanic offers worldwide accessibility for your dropshipping needs.

Benefits:

1. Premium Quality: By collaborating with Alanic, you gain access to a curated selection of fitness, enhancing your store’s reputation.
2. Competitive Pricing: Alanic’s commitment to affordability ensures that you can maintain competitive pricing in the fitness market, enabling you to attract and retain customers.
3. Global Distribution: With a worldwide network of offices and distributors, you can tap into various markets and expand your reach, catering to a diverse customer base.

Pricing:

Alanic offers flexible pricing options to accommodate various business models:

1. Basic Dropshipping Plan: Start your fitness equipment dropshipping journey with the Basic Plan, granting you access to Alanic’s exclusive fitness product range.
2. Advanced Dropshipping Plan: Elevate your dropshipping business with the Advanced Plan, which may include enhanced features and priority support.

In the pursuit of the “best fitness dropshipping suppliers,” Alanic stands as a dedicated specialist, committed to delivering premium fitness products at competitive prices. Join forces with Alanic to provide your customers with top-tier fitness equipment and open the door to global opportunities for your dropshipping business. Your success begins with Alanic.

Introducing EPROLO: Your Ultimate Fitness Dropshipping Powerhouse

When it comes to identifying the “best fitness dropshipping suppliers,” EPROLO emerges as the undisputed leader, setting the industry standard with over 300,000 dropshippers in their network. This top-tier dropshipping platform seamlessly integrates with a multitude of online marketplaces, including Amazon, eBay, WooCommerce, Shopify, Etsy, AliExpress, and many more.

Key Features:

1. Comprehensive Services: EPROLO offers a full suite of services, from product sourcing and branding to order fulfillment, inventory management, and print-on-demand. This one-stop-shop approach simplifies your dropshipping business operations.
2. Automated Order Processing: With EPROLO’s automation software, you can enjoy the convenience of automatic order processing. Orders from any e-commerce platform sync seamlessly with EPROLO, ensuring efficient order fulfillment. Tracking details are also automatically emailed to your dropshipping store.
3. Custom Branding: Stand out from the competition with EPROLO’s exceptional branding services. You can add logos trademarks, and personalize your products with custom packaging, hang tags, labels, and gift cards, all without minimum order requirements.
4. Quality Product Catalog: EPROLO’s extensive product catalog is a treasure trove of niche products sourced at wholesale prices. The company maintains partnerships with quality suppliers, ensuring your dropshipping journey is paved with success.

Benefits:

1. Streamlined Operations: EPROLO simplifies your dropshipping business by handling product sourcing, order processing, and more, allowing you to focus on growing your business.
2. Customization and Branding: Elevate your brand identity with tailored packaging and product customization, helping your business leave a lasting impression.
3. Quality Assurance: EPROLO’s commitment to partnering with quality suppliers ensures that you consistently deliver top-notch fitness products to your customers.
4. No Minimum Orders: Enjoy the flexibility of custom branding and product customization without the burden of minimum order requirements.

Pricing:

EPROLO offers flexible pricing plans to suit various business needs:

1. Basic Dropshipping Plan: Start your fitness dropshipping journey with EPROLO’s Basic Plan, which provides access to its extensive product catalog and essential services.
2. Premium Dropshipping Plan: Elevate your dropshipping business with the Premium Plan, offering enhanced features, priority support, and additional resources.

In your pursuit of the “best fitness dropshipping suppliers,” EPROLO stands out as the industry leader, providing a comprehensive range of services and unbeatable convenience. Join forces with EPROLO and take your fitness dropshipping business to new heights. Your success in the world of fitness dropshipping begins with EPROLO.

Deltech Fitness: Elevating Your Fitness Equipment Experience

Deltech Fitness is a well-established brand with a strong reputation for producing high-quality fitness equipment. They have been in the business for several years, offering a variety of fitness solutions, including weight benches, power racks, and free-weight equipment. The brand is known for its commitment to delivering durable, dependable, and performance-driven fitness products.

Key Features and Product Offerings

1. Weight Benches: Deltech Fitness offers a range of weight benches designed for home and commercial use. These benches are known for their sturdy construction, comfortable padding, and adjustable features, making them versatile for different exercises and user preferences.
2. Power Racks: Power racks are essential for strength training and safety during heavy lifts. Deltech Fitness power racks are designed to provide stability and support during squats, bench presses, and more. Their racks often include pull-up bars and other attachments to enhance your workout routines.
3. Fitness Accessories: In addition to benches and power racks, Deltech Fitness provides various fitness accessories, including weight plate holders, dip station attachments, and cable attachments. These accessories complement your workout equipment, allowing you to diversify your exercises.
4. Heavy-Duty Construction: Deltech Fitness is known for its heavy-duty construction. Their products are built to withstand rigorous use, making them suitable for both home gyms and commercial fitness facilities.
5. Customization and Versatility: Many of Deltech Fitness’ products are designed with customization in mind. This versatility allows users to tailor their workout experience to their specific needs and preferences. Fitness enthusiasts appreciate this adaptability at all levels.

Quality and Reliability

Deltech Fitness places a strong emphasis on the quality and reliability of their products. Their commitment to using durable materials and rigorous quality control processes ensures that customers receive fitness equipment that can withstand the test of time and intense workouts.

Why Choose Deltech Fitness for Your Fitness Equipment Needs?

1. High-Quality Products: Deltech Fitness has earned a reputation for producing high-quality fitness equipment known for its durability and reliability. This is essential for those who demand dependable fitness gear for their workouts.
2. Customization Options: Many of Deltech Fitness’ products offer versatility and customization. Whether you’re a beginner or a seasoned athlete, having the ability to adapt your equipment to your unique needs is a significant advantage.
3. Commercial-Grade Durability: Deltech Fitness’ commitment to heavy-duty construction means that their products are suitable for both home gyms and commercial fitness facilities. This versatility makes them a valuable choice for a wide range of customers.
4. Expansive Product Line: Deltech Fitness provides a broad selection of fitness equipment, including weight benches, power racks, and accessories.

Fitness Zone: Your Premier Destination for Fitness and Wellness

Fitness Zone is more than just a store; it’s a hub for fitness enthusiasts, beginners, and anyone looking to enhance their physical well-being. Established as a one-stop-shop for fitness equipment, gear, and wellness solutions, Fitness Zone is known for its unwavering dedication to providing high-quality products and services.

Key Features and Product Offerings

1. Fitness Equipment: Fitness Zone offers a wide range of fitness equipment designed to cater to various fitness goals and preferences. Treadmills, stationary bikes, elliptical machines, and strength training equipment are just a few examples. Their equipment is carefully selected to meet rigorous quality standards, ensuring durability and effectiveness.
2. Fitness Accessories: In addition to equipment, Fitness Zone provides a comprehensive selection of fitness accessories. This includes resistance bands, dumbbells, yoga mats, and more. These accessories complement workouts, providing customers with the tools they need to diversify their routines.
3. Wellness Solutions: Fitness is not just about exercise; it’s also about overall wellness. Fitness Zone offers wellness solutions that include massage equipment, nutritional supplements, and relaxation aids. These products support a holistic approach to well-being.
4. Professional Guidance: The store takes pride in providing expert guidance and support to customers. Knowledgeable staff can help individuals select the right equipment and gear to meet their unique needs and goals.
5. Online Shopping: Fitness Zone has a strong online presence, making it easy for customers to explore and purchase products from the comfort of their homes. An informative website and excellent customer service support online shopping.

Customer-Centric Approach

Fitness Zone is renowned for its commitment to putting customers first. Whether you’re a fitness enthusiast or just starting your wellness journey, the store aims to provide a welcoming and supportive environment. This customer-centric approach is reflected in the guidance and advice offered by their knowledgeable staff and the high-quality products and services they provide.

Why Choose Fitness Zone for Your Fitness and Wellness Needs?

1. Quality Products: Fitness Zone is committed to offering high-quality fitness equipment, gear, and wellness solutions. This commitment ensures that customers receive products that are built to last and perform effectively.
2. Diverse Selection: The store offers a diverse selection of fitness equipment, accessories, and wellness products. This variety enables customers to find products that suit their individual needs and fitness goals.
3. Expert Guidance: The knowledgeable staff at Fitness Zone can help customers select the right equipment and gear, offering valuable insights and recommendations to enhance their fitness journeys.
4. Holistic Approach: Fitness Zone understands that fitness is about more than just exercise. Their wellness solutions cater to overall well-being, emphasizing the importance of physical and mental health.
5. Online Convenience: The store’s online shopping platform makes it easy for customers to explore, purchase, and have products delivered to their doorstep, ensuring a hassle-free shopping experience.

FAQS about Best Fitness Dropshipping Suppliers

Is fitness good for dropshipping?

Yes, the fitness niche can be profitable for dropshipping. It’s a popular and evergreen market with a demand for equipment, apparel, and supplements.

Who is a good supplier for dropshipping?

Suitable dropshipping suppliers include Spocket, SaleHoo, and Worldwide Brands. Choose based on your niche and business needs.

What dropshipper makes the most money?

Success varies, but those who research products, target audiences, and market effectively can make significant profits in dropshipping.

How to dropship luxury brands?

Dropshipping luxury brands is challenging due to brand restrictions. You may need authorization from brands and a strong reputation in e-commerce.

Is Usadrop free?

Usadrop offers both free and paid plans. The free plan has limitations, and premium plans provide more features.

How do I find US suppliers?

You can find US suppliers for dropshipping through platforms like SaleHoo, Doba, or by reaching out to manufacturers and wholesalers directly.

Which platform is best for dropshipping in Pakistan?

Shopify, WooCommerce, and Daraz are popular platforms for dropshipping in Pakistan. Choose the one that aligns with your business goals.

Does Amazon allow dropshipping?

Amazon has restrictions on dropshipping, and it’s essential to follow their guidelines and policies. Some sellers use the Fulfilled by Amazon (FBA) program instead.

How do I find winning dropshipping products?

Research trends, analyze competitors, use product research tools, and test products with small budgets to find winning dropshipping products.

How do I find a US dropshipper?

You can find US dropshippers through directories like SaleHoo, ThomasNet, or by contacting US manufacturers and wholesalers directly.

How to start dropshipping with no money?

Starting with no money is challenging but possible. You can use a free platform like WooCommerce, negotiate credit terms with suppliers, and reinvest profits.

Is Alibaba good for dropshipping?

Alibaba is a popular platform for sourcing products, but it’s important to vet suppliers carefully to ensure product quality and reliability.

Is Amazon FBA worth it?

Amazon FBA can be worth it for many sellers as it offers fulfillment, customer service, and Prime eligibility. However, it comes with fees and competition.

How much do dropshippers make?

Dropshipper earnings vary widely, from a few hundred dollars per month to six-figure incomes, depending on niche, marketing, and effort.

How do I start dropshipping?

Start by selecting a niche, researching products, setting up an online store, finding reliable suppliers, and creating a marketing plan.

How much does it cost to start dropshipping?

The costs vary but can include domain and hosting fees, marketing budget, and software expenses. It’s possible to start with a few hundred dollars.

How do you make money on Amazon?

You can make money on Amazon through various methods, including selling physical products, Kindle publishing, affiliate marketing, and Amazon FBA.

Can I dropship on eBay?

Yes, you can dropship on eBay, but you must adhere to eBay’s dropshipping policy and ensure a reliable supply chain.

Is it better to dropship on Amazon?

Amazon dropshipping can be profitable, but it comes with fierce competition and strict policies. Success depends on your strategy and execution.

CONCLUSION

In the flourishing fitness industry, the best fitness dropshipping suppliers present an enticing opportunity for entrepreneurs, offering a low-risk way to provide fitness products without the burden of inventory. The selection of fitness dropshipping suppliers is crucial, each bringing unique strengths to the table. AppScenic stands out for its user-friendly interface and integration with e-commerce platforms like Shopify, making it a favorable choice for both newcomers and experienced entrepreneurs. With its diverse product range and efficient order fulfillment, it empowers businesses to thrive in the competitive world of online fitness retail.