ABOUT THIS NICHE

Over the five years to 2017, the sporting goods online stores and fitness websites industry has fared well due to strong demand from health-conscious individuals. Over the five years to 2022, industry revenue is forecast to continue to grow as growth in sports participation propels demand for athletic apparel, equipment and footwear as well as fitness and nutrition tips and programs.

Although time-strapped individuals will find it difficult to incorporate fitness and sporting activities into their daily routine, rising health consciousness and per capita disposable income will spur demand for sporting goods and fitness bloggers.

REASONS TO ENTER THIS NICHE MARKET

• The industry has benefited from downstream demand and sports participation growth.
• Sporting goods retailers have contended with intensifying competition over the past five years.
• Demand for sporting goods from businesses and adolescents will prompt industry revenue growth.