Have you decided to launch an eCommerce store and join the world of selling products online? The very few questions that you would confront are all about the products that you will sell: how will get the products to sell, what all you will sell, and how will you reach and address your customers so that they buy products from you and not from the competition.
It is worth noting here that even amazing marketing and world-class customer service would not get you any far without the right mix of inventory management, sourcing, order fulfillment, and shipping processes. Does that sound even impossible or too boring? Then, it is time for you to skip all the hassles and turn to drop shipping products.
What Is Dropshipping?
Dropshipping can be termed as a comprehensive process wherein store owners can easily and quickly fulfill orders directly from a manufacturer or wholesalers. This means that you don’t have to ever worry about packaging, shipping, and inventory management.
The minute a customer places an order with you at your eCommerce dropshipping store, you can simply forward the order information to the dropshipping partner who is fully responsible for packaging, shipping, and inventory management.
The Pros Of Dropshipping
Dropshipping is often projected as a great way to make money online without much complexities and technicalities but you should not get fooled. Like every business, there are upsides and downsides to the eCommerce dropshipping business.
No startup capital. Dropshipping lets you start an online business without emptying your wallet. It is an exciting and wonderful opportunity for every budding entrepreneur who is looking to get started. In the traditional form of selling products, retailers have to buy huge stock of different products in different colors, sizes, shapes, and quantities before they can sell them to the consumers. However, dropshipping allows you to sell an exhaustive catalog of hundreds, thousands, and even millions of products with little overhead.
Less hassle involved. Drop shipping products allow you to focus entirely on growing your business and marketing. This is simply because you don’t have to be concerned about on-hand inventory as the complicated tasks of packaging and shipping orders are handled by the dropshipping supplier.
Test new products: If you want to seriously expand your offerings, dropshipping is an excellent way for testing new products with your target audience. It also allows you to find out if the products that you want to sell are a market fit and all this can be done without investing in huge amounts of inventory up-front.
How To Avoid Common Dropshipping Mistakes?
Once you’ve decided to start a dropshipping business, you should ensure that there are carefully planned and solid strategies from the word go. This means avoiding these common dropshipping mistakes:
Not testing suppliers or Relying Too Much on One Supplier
Believe it or not, one of the biggest mistakes that you can ever commit with a dropshipping business is to not test a supplier or relying blindly on one supplier — that is a perfect receipt for disaster! What if they suddenly go out of business or raise prices of their products to a point where profit-making is almost impossible for you? There may also be instances wherein the supplier may go out of stock on the most popular product of your store and they may have no idea of when they’ll get it back in stock. There may also be a possibility that your once-trusted supplier starts packaging poorly or shipping late. The point is to ALWAYS have a backup supplier to turn to if your preferred and go-to supplier cannot work out for a specific order.
It is highly recommended that you must test a new supplier by yourself by placing test orders. Once you have received the order, you must examine different aspects like the kind of packaging, shipment time, quality of products, etc. to ensure yourself that everything is of top quality. However, you should not just place one order and make a decision. It is always a good strategy to place test orders on a somewhat regular basis. Remember, timely and quality fulfillment is extremely important to the success of any online business and your dropshipping business is no exception.
Expecting Your Products to Sell Themselves
You may laugh reading this but there are many retailers, manufacturers, and wholesalers who believe that their products are so good that the products can sell themselves. There is no denying the fact that dropshipping puts you in a competitive space automatically but you must also remember that orders are selling the exact same thing that you are. Therefore, you are required to put of all of the time that you save with packaging and shipping orders into thoughtful marketing and search engine optimization. This is simply because there are the biggest elements that will drive website traffic and eventually consumers to your web store. You cannot control the processes of fulfillment or packaging with dropshipping but you can always emphasize on marketing effectively and providing top-class customer service so that customers can keep coming back to your store and even make recommendations to others.
Shipping locations and rates
Shipping rates can be real hurdles even if you ship all the orders of your store from a single location. Things can be nothing less than a nightmare if you dropship through multiple suppliers or ship from more than one warehouse.
You should take few steps back and look at the complete picture instead of taking a lot of stress about multi-location shipping on each and every order. You must question yourself — What do you really want, repeat business and happy customers or more sales? What are you trying to achieve? If you are spending a lot of time, energy, and resources on every order when it comes to shipping, you are wasting your energy that could have otherwise been spent on growing your store, promoting the products of your store, creating a better shopping experience, and so on.
Try to find a way by which you can offer flat rate and free shipping as they are extremely helpful with conversion rates.
As you can see, dropshipping is surely not a one-size-fits-all solution, but you can work things to your advantage by starting an online business with careful thoughts and diligence. Start your dropshipping business by buying turnkey and readymade websites for sale from BE BIGGY.