Best Shopify Conversion Apps in 2024 [Top Rated]

Best Shopify Conversion Apps in 2024 [Top Rated]

Skyrocket Your Sales: The Top-Rated Best Shopify Conversion Apps for 2024! Elevate your online store and boost conversions with these must-have tools designed for peak performance.

Shopify Conversions apps represent the actions you want your website visitors to take, with your content. To optimize conversions, businesses turn to a range of practical tools and solutions offered by the best Shopify Apps for Conversions. These apps are designed to help businesses increase their conversion rates, boost sales, and enhance the overall customer experience.

Specifications:

  • Conversion Optimization: The primary goal of these apps is to enhance the conversion rate on your Shopify store.
  • User-Friendly Interface: The best Shopify Apps for Conversions offer intuitive and user-friendly interfaces, making it easy for merchants to implement and customize their conversion optimization strategies.
  • A/B Testing: Many of these apps enable A/B testing, allowing businesses to experiment with different approaches to determine which ones yield the best results in terms of conversions.
  • Personalization: Personalization features help tailor the user experience, providing relevant content and product recommendations to individual customers based on their preferences and behavior.
  • Optimized Checkout Process: Streamlined and user-friendly checkout processes are a common feature, reducing cart abandonment rates and improving the overall shopping experience.

Advantages:

  1. Increased Sales: By improving the conversion rate, these apps directly contribute to higher sales and revenue for your e-commerce business.
  2. Enhanced User Experience: A smoother and more personalized shopping experience results in satisfied customers who are more likely to convert and return.
  3. A Competitive Edge: Utilizing the best Shopify Apps for Conversions gives businesses a competitive advantage by staying ahead in the highly competitive e-commerce landscape.

Features:

  • Exit-Intent Pop-Ups: These apps often include exit-intent pop-ups that engage visitors who are about to leave the site, encouraging them to stay and convert.
  • Social Proof: Displaying real-time information about recent purchases or actions taken by other customers can build trust and encourage conversions.
  • Cart Abandonment Recovery: These apps help recover abandoned carts by sending automated reminders and incentives to customers who didn’t complete their purchases.

Why Choose the Best Shopify Apps for Conversions?

Why Choose the Best Shopify Apps for Conversions?

Choosing the best Shopify Apps for Conversions is essential for businesses aiming to succeed in the competitive world of e-commerce. By incorporating exit-intent pop-ups, social proof, and cart abandonment recovery, they provide the tools needed to boost conversion rates and enhance the overall customer journey. In an environment where conversions are crucial to success, these apps offer a competitive edge that can’t be overlooked.

Best Shopify Apps for Conversions: Judge. Me Product Reviews

When it comes to boosting conversions and establishing trust in your Shopify store, Judge. me Product Reviews stands out as a top choice. This fast-loading and highly customizable review app is available in 38 languages and offers a range of features to help you collect, display, and leverage product reviews and star ratings.

Best Shopify Apps for Conversions: Judge. Me Product Reviews

Here’s why, Judge. me is among the best Shopify Apps for Conversions:

Key Features:

  1. Automatic Review Requests: Schedule automated emails to request reviews, complete with photos and videos, after order fulfillment or delivery. Alternatively, you can import reviews from other apps to kickstart your review collection process.
  2. Conversion Optimization: Improve your store’s conversion rate by prominently displaying reviews and user-generated content (UGC) on your storefront widgets. These reviews provide social proof and build trust with potential customers.
  3. Social Media Sharing: Share reviews on popular social media platforms like Facebook, Instagram, and Twitter. This amplifies the reach of positive customer feedback and bolsters your online presence.
  4. SEO Benefits: Enhance your search engine optimization (SEO) efforts by adding star ratings on Google, leading to improved visibility in search results.
  5. Customization: Judge.me offers easy setup and full customization to match the look and feel of your store. Customize widget texts, colors, and themes, or seek assistance from their 24/7 support team for basic design tweaks.

Advantages:

  1. Conversion Boost: By displaying reviews and UGC on your storefront, you can significantly boost your conversion rate as visitors see positive feedback from others.
  2. SEO Enhancement: Improving your search ranking by adding star ratings to Google search results can lead to more organic traffic.
  3. User Engagement: Engage with reviewers by responding to their questions and comments. Offer coupons and integrate email marketing to foster a loyal customer base.
  4. Multi-Platform Syndication: Syndicate your product reviews automatically across various platforms, including the Shop app, Facebook, and Instagram.

Shopify Integration:

Judge.me seamlessly integrates with Shopify, making it easy to enhance your store’s capabilities and leverage the power of customer reviews to drive conversions.

Incorporating Judge.me Product Reviews as one of the Best Shopify Apps for Conversions can significantly impact your e-commerce business. By collecting and showcasing genuine product reviews and star ratings, you build trust with your audience, increase conversions, improve SEO, and engage with your customers effectively. Linking it with your Shopify store allows you to make the most of this conversion-boosting tool.

Best Shopify Apps for Conversions: Instafeed – Instagram Feed

In the realm of conversion optimization for your Shopify store, Instafeed by Mintt takes center stage. This app allows you to effortlessly integrate customizable Instagram feeds into your store, making it a powerful tool to convert store visitors into loyal customers.

Best Shopify Apps for Conversions: Instafeed - Instagram Feed

Here’s why Instafeed is one of the Best Shopify Apps for Conversions:

Key Features:

  1. Customizable Feeds: With Instafeed, you have the freedom to display elegant and minimal Instagram feeds on your store, aligning them precisely with your vision and branding. This can be done in under a minute.
  2. Social Proof: Showcasing Instagram content, including photos and Reels, on your store helps build social proof. This, in turn, instills trust in your store visitors, making them more likely to become customers.
  3. Conversion Boost: By integrating Instagram feeds into your store, you can effectively convert store visitors into paying customers. The visual appeal and authenticity of user-generated content play a significant role in this process.
  4. User Engagement: Mintt – Instafeed not only converts store visitors into customers but also encourages them to become your new Instagram followers. It’s a two-way interaction that fosters a broader online presence.
  5. Content Freshness: Instafeed ensures that your Instagram content is automatically streamed to your store, keeping it current and engaging for your audience.

Advantages:

  1. Enhanced Conversion Rate: Instafeed leverages the authenticity of user-generated content to boost your store’s conversion rate.
  2. Social Proof: Displaying Instagram content provides social proof, establishing trust and credibility among store visitors.
  3. User Engagement: Encourage user engagement and brand loyalty by converting store visitors into Instagram followers.
  4. Visual Appeal: The grid or slider layout of photos, Reels, and videos enhances the visual appeal of your store.
  5. Content Freshness: Keep your store’s content fresh and up-to-date by automatically streaming Instagram content.

Shopify Integration:

Instafeed integrates seamlessly with Shopify, making it easy to enhance your store’s capabilities.

Incorporating Instafeed – Instagram Feed as one of the Best Shopify Apps for Conversions can significantly impact your e-commerce business. It not only enhances your store’s visual appeal but also fosters trust, boosts conversions, and encourages user engagement. By linking it with your Shopify store, you can make the most of this conversion-boosting tool.

Best Shopify Apps for Conversions: SMSBump – SMS Marketing & Email

In the realm of boosting conversions for your Shopify store, SMSBump emerges as a powerful solution. This app combines SMS marketing and email to convert store visitors into loyal customers effectively.

Best Shopify Apps for Conversions: SMSBump - SMS Marketing & Email

Here’s why SMSBump is one of the Best Shopify Apps for Conversions:

Key Features:

  1. Omnichannel Marketing: SMSBump offers an omnichannel approach by combining SMS marketing and email. This comprehensive strategy allows you to engage customers through their preferred communication channels.
  2. Personalization: Tailor your SMS and email campaigns to each customer’s preferences and behaviors. Personalized messages increase the chances of converting store visitors.
  3. Abandoned Cart Recovery: SMSBump excels in cart abandonment recovery by sending automated reminders and incentives to customers who left items in their carts without completing the purchase.
  4. Email Marketing: In addition to SMS, you can utilize the email marketing features to engage with your audience through their inboxes. Send targeted email campaigns to convert store visitors effectively.
  5. Integration with Shopify: SMSBump seamlessly integrates with Shopify, ensuring that you can easily implement it into your e-commerce store and optimize your conversion strategies.

Advantages:

  1. Multichannel Engagement: Engage customers through both SMS and email, providing a more comprehensive approach to conversion optimization.
  2. Personalization: Personalized messages resonate better with customers, increasing the likelihood of conversions.
  3. Cart Recovery: Recover lost sales by targeting customers who abandoned their shopping carts with automated reminders and incentives.
  4. Email Campaigns: Send targeted email campaigns to convert store visitors through their inboxes effectively.

Shopify Integration:

SMSBump integrates seamlessly with Shopify, making it easy to enhance your store’s capabilities and convert store visitors into loyal customers. This integration streamlines the process of implementing SMSBump into your e-commerce strategy.

Incorporating SMSBump – SMS Marketing & Email as one of the Best Shopify Apps for Conversions can significantly impact your e-commerce business. This app offers a comprehensive approach, combining SMS and email marketing to engage customers effectively. By linking it with your Shopify store, you can make the most of this conversion-boosting tool.

Best Shopify Apps for Conversions: Omnisend Email Marketing & SMS

When it comes to optimizing conversions for your Shopify store, Omnisend’s Email Marketing & SMS app offers a feature-rich solution. This app is tailored to help e-commerce businesses sell more effectively to a broader audience.

Best Shopify Apps for Conversions: Omnisend Email Marketing & SMS

Here’s why Omnisend is one of the Best Shopify Apps for Conversions:

Key Features:

  1. Email Marketing & SMS: Omnisend combines the power of email marketing and SMS to provide a comprehensive solution for engaging with your audience.
  2. List Building: Grow your email list with the assistance of exit-intent popups, spin-to-win gamification, and various signup forms. These tools help you capture more leads and potential customers.
  3. Ready-Made Templates: Omnisend offers a range of ready-made email marketing templates, ensuring that you don’t need coding skills to create appealing and effective email campaigns. Templates cater to various occasions, such as Summer Sales.
  4. Abandoned Cart & Welcome Workflows: Set up abandoned cart recovery workflows with a single click, as well as welcome and browse abandonment sequences. These automation workflows target customers at the right time to generate more sales.
  5. Ready-Made Automations: Utilize over 20 pre-built automations to personalize your interactions with customers and increase sales.

Advantages:

  1. List Growth: Easily expand your email list with tools like popups and gamification, capturing more leads and potential buyers.
  2. Templates: Ready-made templates simplify the email creation process, ensuring professional and appealing campaigns without the need for coding skills.
  3. Conversion Optimization: Abandoned cart and welcome workflows are pre-configured for convenience, helping you generate more sales by targeting customers at the right moments.

Shopify Integration:

Omnisend’s Email Marketing & SMS app seamlessly integrates with Shopify, making it easy to enhance your store’s capabilities and boost conversions. This integration streamlines the process of implementing Omnisend into your e-commerce strategy.

Incorporating Omnisend Email Marketing & SMS as one of the Best Shopify Apps for Conversions can have a significant impact on your e-commerce business. It offers a multifaceted approach to engagement, combining email and SMS marketing, along with tools to grow your email list and ready-made templates. By linking it with your Shopify store, you can make the most of this conversion-boosting tool.

Best Shopify Apps for Conversions: Seguno Email Marketing

Optimizing conversions for your Shopify store becomes more accessible with the Seguno Email Marketing app. This app is designed to streamline and enhance your email marketing efforts, helping you achieve better results with less effort.

Best Shopify Apps for Conversions: Seguno Email Marketing

Here’s why Seguno is one of the Best Shopify Apps for Conversions:

Key Features:

  1. Built for Shopify: Seguno is exclusively built for Shopify, making it seamlessly integrate with your e-commerce platform. You can create engaging emails, trigger automated sends, and track your email marketing success without leaving the familiar Shopify environment.
  2. Email Automation: Seguno simplifies email marketing by providing pre-built automation series.
  3. Back in Stock Alerts: Seguno offers the capability to send Back in Stock restock alerts, enabling you to notify customers when their desired products are available again.
  4. Canva Integration: Designing beautiful emails is made easy with Canva embedded in a full-screen editor. You can create visually appealing emails in minutes.
  5. Deliverability Assistance: Seguno includes built-in deliverability assistance and spam protection to ensure your emails reach the recipients’ inboxes securely.
  6. Custom Support: Seguno provides custom support from real email experts, regardless of your shop’s size. This ensures that you can get the assistance you need promptly.

Advantages:

  1. Seamless Integration: Seguno is designed exclusively for Shopify, ensuring seamless integration with your e-commerce platform. You can access your segments, discounts, products, blogs, and more without leaving Shopify.
  2. Pre-built Automation: The app offers a library of pre-built automation series, simplifying the process of setting up automated email campaigns, including back-in-stock alerts.
  3. Email Design: Create visually appealing emails with ease using the Canva integration embedded in a full-screen editor.
  4. Deliverability: Seguno includes built-in deliverability assistance and spam protection to ensure your emails are securely delivered.
  5. Custom Support: You can receive custom support from real email experts, addressing your specific needs and questions.

Shopify Integration:

Seguno Email Marketing seamlessly integrates with Shopify, allowing you to access your shop’s data, including segments, discounts, products, and more, without leaving the Shopify platform. This integration streamlines the process of implementing Seguno into your e-commerce strategy.

Incorporating Seguno Email Marketing as one of the Best Shopify Apps for Conversions can significantly enhance your e-commerce business. With its exclusive focus on Shopify and the ability to create engaging emails, set up automated campaigns, and offer custom support, Seguno empowers you to optimize your conversion strategies effectively. By linking it with your Shopify store, you can make the most of this conversion-boosting tool.

Best Shopify Apps for Conversions: Automizely Email Marketing, SMS

Boosting conversions on your Shopify store becomes more achievable with Automizely Email Marketing and SMS. This app is designed to streamline and enhance your email marketing and SMS efforts, helping you achieve better results with less effort.

Best Shopify Apps for Conversions: Automizely Email Marketing, SMS

Here’s why Automizely is one of the Best Shopify Apps for Conversions:

Key Features:

  1. Email Marketing: Automizely allows you to create and send effective email marketing campaigns, enabling you to engage with your customers through this precious channel.
  2. SMS Marketing: The app provides SMS marketing capabilities, allowing you to reach your audience through text messages, which can be a highly engaging and direct communication channel.
  3. Conversion Optimization: Automizely offers a range of tools and features designed to optimize conversions, from abandoned cart recovery emails to welcome sequences and more.
  4. Accessible Design: Create visually appealing emails and messages with ease using the app’s templates and design features.
  5. Shopify Integration: Automizely seamlessly integrates with Shopify, ensuring that you can make the most of this conversion-boosting tool without any hassle.

Advantages:

  1. Multichannel Engagement: Automizely combines the power of email marketing and SMS to provide a comprehensive solution for engaging with your audience. You can easily reach your customers through multiple channels, increasing your chances of conversion.
  2. Conversion Tools: The app offers a variety of conversion optimization tools, such as abandoned cart recovery, which can significantly boost your sales.
  3. User-Friendly Design: Automizely’s user-friendly design features make it easy to create visually appealing emails and messages without requiring extensive design skills.
  4. Shopify Integration: The seamless integration with Shopify ensures that you can implement Automizely into your e-commerce strategy without any friction.

Incorporating Automizely Email Marketing and SMS as one of the Best Shopify Apps for Conversions can significantly enhance your e-commerce business. With its multichannel engagement capabilities, conversion optimization tools, and user-friendly design features, Automizely empowers you to optimize your conversion strategies effectively. By linking it with your Shopify store, you can make the most of this conversion-boosting tool.

Pinterest: Best Shopify App for Conversions and Integration

Pinterest is a powerful visual discovery engine that can significantly impact your Shopify store’s conversions. With seamless integration, Pinterest becomes a dynamic sales channel for e-commerce businesses.

Pinterest: Best Shopify App for Conversions and Integration

Here’s why Pinterest is the best Shopify app for modifications and integration:

Key Features:

  1. Shopify Buy Button Integration: Pinterest allows you to showcase your products using Buyable Pins. This integration enables users to make purchases directly on Pinterest without leaving the platform, streamlining the buying process.
  2. Visual Discovery: Pinterest is known for its visual appeal. By pinning your products strategically, you can capture the attention of users looking for inspiration and shopping ideas, leading to higher conversion rates.
  3. Shopping Ads: Pinterest offers a range of advertising options, including Shopping Ads. These ads blend seamlessly into users’ feeds, providing a discreet yet effective way to promote products and boost conversions.

Advantages:

  1. Increased Exposure: Integrating Pinterest with your Shopify store exposes your products to a vast and engaged audience actively seeking inspiration and purchase ideas.
  2. Streamlined Shopping: Buyable Pins and Shopping Ads simplify the purchasing process, reducing friction and encouraging users to convert.
  3. Visual Appeal: Pinterest’s visually driven platform is ideal for showcasing products, making it easier for users to discover and engage with your brand.
  4. Conversion Analytics: Detailed conversion tracking empowers you to understand the impact of your Pinterest marketing efforts and refine your strategies for better results.

Mailchimp: Best Shopify App for Conversions and Integration

Mailchimp is a versatile and powerful platform for email marketing that seamlessly integrates with Shopify. As one of the best Shopify apps for conversions, Mailchimp offers an array of features designed to increase sales and foster customer loyalty.

Mailchimp: Best Shopify App for Conversions and Integration

Key Features:

  1. Email Marketing: Create and automate email marketing campaigns with ease.
  2. E-commerce Integration: Mailchimp’s integration with Shopify ensures that you can sync your customers and purchase data, allowing for highly targeted and effective email campaigns.
  3. Pop-Up Forms: Collect more emails and grow your subscriber list with customizable pop-up forms. Offer incentives to encourage sign-ups and conversions.
  4. Product Recommendations: Use Mailchimp’s product recommendations feature to suggest tailored products to your customers, increasing cross-selling and upselling opportunities.

Advantages:

  1. Targeted Email Campaigns: By integrating with Shopify, Mailchimp provides access to customer and purchase data, allowing you to send highly targeted and relevant email campaigns that drive conversions.
  2. Abandoned Cart Recovery: Reduce lost sales by automatically reminding customers about their abandoned carts and encouraging them to complete their purchases.
  3. Email Automation: Create automated workflows that nurture leads and engage customers at every stage of their journey, ultimately leading to more conversions.
  4. Product Recommendations: Increase sales by leveraging Mailchimp’s product recommendations to suggest additional items that match each customer’s preferences.
  5. Pop-Up Forms: Grow your email list and potential customer base with customizable pop-up forms that offer discounts or incentives, driving conversions and engagement.

Pinterest and Mailchimp offer valuable opportunities to boost conversions and integrate seamlessly with Shopify. Pinterest’s visual discovery and shopping options capture users’ attention, while Mailchimp’s email marketing and automation tools help you engage customers effectively. By using these apps in tandem with your Shopify store, you can optimize your e-commerce strategy for better results and higher conversions.

Google & YouTube: Best Shopify App for Conversions and Integration

Integrating your Shopify store with Google and YouTube is a game-changer when it comes to driving conversions. These two digital giants offer powerful advertising and marketing tools that, when used effectively, can significantly boost your e-commerce business.

Google & YouTube: Best Shopify App for Conversions and Integration

Key Features:

  1. Google Shopping Ads: With Google Shopping integration, you can showcase your products directly in Google’s search results, complete with images, prices, and a link to your store. This highly visual format grabs users’ attention and drives high-quality traffic to your site.
  2. Google Analytics: Google’s powerful analytics tools provide valuable insights into your website’s performance, user behavior, and conversion tracking. This data empowers you to refine your strategies for better results.
  3. Google Display Network: Extend your reach by displaying your ads on a network of over two million websites, reaching users as they browse content across the web.

Advantages:

  1. High-Quality Traffic: Google’s search engine and YouTube’s video platform attract users actively seeking products and information, ensuring that the traffic you receive is more likely to convert.
  2. Visual Appeal: The graphic nature of Google Shopping and YouTube ads is perfect for showcasing your products and capturing users’ interest.
  3. Remarketing: Google allows you to re-engage with past visitors through remarketing, which is a powerful tactic for increasing conversions.

Facebook & Instagram: Best Shopify App for Conversions and Integration

Facebook and Instagram, both part of the same company, are juggernauts in the world of social media. Integrating your Shopify store with these platforms is a strategic move to boost conversions and reach a massive audience.

Facebook & Instagram: Best Shopify App for Conversions and Integration

Key Features:

  1. Dynamic Ads: Automatically show the most relevant products to users who have interacted with your website, increasing the likelihood of conversions.
  2. Shopping on Instagram: Allow users to shop for products directly from your Instagram posts, making the shopping experience seamless and increasing conversion potential.
  3. Audience Targeting: Leverage Facebook’s detailed audience targeting options to reach the right people with your products, increasing the chances of conversion.
  4. Instagram Stories Ads: Capitalize on the popularity of Instagram Stories by creating engaging ads that drive users to take action.

Advantages:

  1. Vast User Base: Facebook and Instagram have billions of active users, giving you access to an extensive and diverse audience increasing your potential for conversions.
  2. High Engagement: Users on these platforms often engage with brands and products, making it an ideal space to promote your Shopify store and drive conversions.
  3. Seamless Shopping: Features like Shopping on Instagram simplify the purchasing process, making it easier for users to convert.

Shopify Email: Best Shopify App for Conversions and Integration

Shopify Email is a native email marketing tool specifically designed for Shopify stores. It offers a range of features to help you engage with your customers and drive conversions seamlessly from your Shopify dashboard.

Shopify Email: Best Shopify App for Conversions and Integration

Key Features:

  1. Email Campaigns: Create and send email marketing campaigns directly from your Shopify admin, making it a convenient tool for reaching your customers.
  2. Customer Segmentation: Target specific customer segments with personalized emails, increasing the chances of conversion.
  3. Integration with Shopify: Being a native app, Shopify Email seamlessly integrates with your store’s data, allowing you to create highly relevant and timely email campaigns.

Advantages:

  1. Convenience: Shopify Email is built into your Shopify admin, making it incredibly convenient for managing your email marketing efforts and increasing conversions.
  2. Native Integration: Since it’s a native app, Shopify Email has deep integration with your store’s data, allowing for highly targeted and effective email campaigns.
  3. Abandoned Cart Recovery: Reduce lost sales by automatically reminding customers about their abandoned carts, encouraging them to complete their purchases, and boosting conversions.
  4. Customer Segmentation: Send personalized emails to specific customer segments, increasing the relevance of your messages and driving higher conversion rates.

Integrating your Shopify store with Google, YouTube, Facebook, Instagram, and Shopify Email is a strategic move to boost conversions and streamline your marketing efforts.

FAQs about Best Shopify Conversion Apps

FAQs about Best Shopify Conversion Apps

What are Shopify Apps for Conversions?

These are applications that enhance your Shopify store’s ability to turn visitors into customers, ultimately increasing your sales and revenue.

Are these apps easy to install?

Yes, most are user-friendly and require no coding skills, making installation a breeze.

Can I use multiple conversion apps simultaneously?

Yes, you can integrate several apps to create a robust conversion strategy.

How does Facebook & Instagram integration boost conversions?

It offers access to billions of active users and allows you to engage with your audience, increasing your conversion potential.

What can I do with Shopify Email?

You can create and send email campaigns, recover abandoned carts, segment customers, and personalize your marketing efforts.

Why is Facebook & Instagram integration appealing to e-commerce stores?

Their vast user base and high engagement make them ideal for promoting products and driving conversions.

Can Shopify Email help recover abandoned carts?

Yes, it automatically sends reminders to customers with abandoned carts, reducing lost sales and increasing conversions.

What’s the primary function of Google & YouTube integration?

It showcases your products in Google search results and leverages YouTube for video marketing.

How can Shopify Email boost customer engagement?

It offers personalized email campaigns, abandoned cart recovery, and targeted emails to keep customers engaged.

Is Instagram Stories Ads a valuable feature on Instagram?

Yes, it allows you to create engaging ads in Stories and drive users to take action.

What’s the key feature of Google Shopping Ads?

It displays your products with images, prices, and links in Google search results, attracting potential customers.

What makes Facebook & Instagram a powerful marketing duo?

They provide detailed audience targeting options, ensuring your products reach the right people and increase conversions.

Why is Shopify Email a convenient choice for e-commerce stores?

It’s a native app that seamlessly integrates with your store’s data, making email marketing management effortless and increasing conversions.

Conclusion:

Shopify provides a variety of applications and integrations that have the potential to substantially improve the conversion rates and overall performance of your e-commerce store. These applications are generally straightforward to install and can be integrated concurrently to establish a comprehensive conversion strategy.Integrating with platforms like Google, YouTube, Facebook, and Instagram opens up access to vast user bases and engagement opportunities, helping you reach potential customers and boost conversions. Shopify Email is a valuable tool for creating personalized email campaigns, recovering abandoned carts, segmenting customers, and increasing customer engagement.

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