Wix vs Shopify: Which is best? [2024 Latest]

Wix vs Shopify Which is best

Wix and Shopify have dominated the web hosting platform in recent years. So, When it comes to eCommerce website creation, a common question is “Wix vs Shopify: Which is best?”

Wix and Shopify are both popular website-building platforms because they make it simple to launch a store and sell your products online.

When looking for a feature-rich and scalable e-commerce platform, Shopify is a top choice. To create a website with an emphasis on content and just minimal e-commerce features, Wix is the best option. 

This article covers the pros and cons of both platforms and the ultimate Wix vs Shopify comparison.

Wix Vs Shopify: What are they?

Wix vs Shopify - What are They

Wix site was created to let people make websites with written content. For those who want to build sites whose PRIMARY purpose is to educate or showcase material (such as brochures, blogs, picture portfolios, news sites, and similar projects).

Wix vs Shopify - WixeCommerce

Shopify, in contrast, has always been intended to be a solution for launching an online shop. Thus all of its capabilities are naturally focused on doing just online business. Shopify is available in over a hundred different countries.

Wix vs Shopify - Shopify Store

Wix now provides many more e-commerce options than it did in the past, and Shopify’s content management tools have also advanced greatly over time.

This paves the way for using either platform to develop a content-driven website OR an eCommerce site.

Wix Vs Shopify: Company Overviews 

Wix vs Shopify - Company Overview


  • Company- Wix
  • Year founded- 2006
  • Employees- 5001-10000
  • HQ- Israel, Tel Aviv
  • Annual Revenue- More than $1.0B
  • Global Ranking- 904
  • Country Ranking (US)- 646
  • Total Visits- 47.2M
  • Bounce Rate- 38.50%
  • Pages per Visit- 6.06

(Data Collected from Similerweb.com)

Wix vs Shopify - Shopify Similerweb


  • Company- Shopify, Inc.
  • Year Founded- 2004
  • Employees- 10001
  • HQ- Canada, Ottawa
  • Annual Revenue- More than $1.0B
  • Global Rank- 830
  • Country Rank (USA)- 484
  • Total Visits- 63.5M
  • Bounce Rate- 54.76%

(Data Collected from Similerweb.com)

Wix Vs Shopify: Pros and Cons

Wix vs Shopify - Pros and cons

Pros of Wix

  • Wix eCommerce is a cheap choice that also provides a free plan for creating a website.
  • It allows for real-time editing, so you can preview how your pages will look as you create them without having to publish them first.
  • Drag and drop interface makes it easy to use for beginners.
  • All Wix plan tiers, even the free ones, have access to Wix’s excellent customer care.
  • Site security is not an issue since it is hosted on a Wix server.

Cons of Wix

  • Wix’s dashboard does include some metrics and traffic monitoring, but it’s very simplistic and doesn’t go into great detail.
  • After a template has gone live, it cannot be changed.
  • Wix online store requires all free sites to display the Wix branding.
  • When you decide to move your site away from Wix, expect to spend a lot of money on the process.
  • The paid features are not versatile. Therefore once you purchase them, they must be used on the same site permanently.

Pros and Cons of Shopify

Wix vs Shopify - Pros and cons of Shopify

Pros of Shopify

  • Shopify simplifies customizing and launching your online company.
  • This platform’s drag-and-drop tool makes shop customization easy.
  • Shopify accepts payments from a variety of sources, including third-party systems.
  • You may reach Shopify’s helpful support staff at any time of day or night. You may reach them via phone, email, or online chat.
  • Shopify can serve a diverse variety of online store types.
  • Shopify recognizes the importance of themes and provides a variety of free and paid themes for you. 
  • All types of companies can find what apps they need in the Shopify App Store.
  • Shopify streamlines the process of creating landing pages and managing marketing campaigns. Offer discount coupons, store credits, and time-sensitive sales to attract additional customers.

Cons of Shopify

  • Blogging on Shopify may not be the greatest experience for you.
  • Shopify does not provide email hosting.
  • Theme customization is not easy for beginners.
  • You can only export your CSV report from Shopify if you quit the platform.

Wix Vs Shopify: The ultimate Comparisons

Wix vs Shopify - They ultimate comparsion

Ease of Use

Both Wix and Shopify platforms are easy to use.

Ease of use: Wix

  • Wix’s platform is easy to build a content website.
  • Although Wix supports e-commerce, it was not built with that purpose in mind. 
  • Wix’s drag-and-drop editor makes it easy for store owners to rearrange the layout of their front-end interface. 
  • Wix has 3 website-building interfaces. Wix ADI, Wix Editor, and Velo by Wix.

Ease of Use: Shopify

  • Shopify makes it easy to create a full-fledged eCommerce store.
  • Shopify divides the admin panel and the editing process separately.
  • To check the front-end interface, you have to switch between a preview and the back-end.
  • Shopify’s customizable themes make it easy to build a professional-looking online store.
  • Shopify store has a unified interface, though its exact form may vary based on your chosen plan.
  • While Shopify has content tools like blogs and about pages, this is NOT the platform’s primary focus.

Wix vs Shopify Pricing

Wix vs Shopify - Pricing

The main price difference between Wix and Shopify is that Wix provides a completely free plan, whereas Shopify provides only a free trial for 3 days.

Wix has 3 pricing plans and one custom plan-

  • Business basic- US$ 17/month.
  • Business ultimately- US$ 25/month.
  • Business VIP- US$ 35/month.
  • Wix enterprise- Custom pricing

Shopify has 5 plans-

  • Shopify lite- US$5/month
  • Basic Shopify- US$19/month
  • Shopify plan- US$49/month
  • Advanced Shopify- US$299/month
  • Shopify Plus- Start from $2000

Between Shopify and Wix, Shopify provides a cheaper starter plan. The starter plan starts at only $5. Shopify plus comes with $2000, which may vary based on your enterprise need. In Wix, the most premium plan is tailored, and the price is not fixed. It will depend on your requirements and criteria too.

Wix offers a money-back guarantee in 14 days, but you won’t find such offers in Shopify. 

In addition to these price plans, Shopify pricing charges transaction fees. But on the Wix website, the transaction fee is zero. 

Wix vs Shopify: Transaction fees and credit card rates

Wix vs Shopify - Transaction fees and credit card rates

Transaction fees are the wages the users pay to the e-commerce platforms to process a transaction.

And credit card rates vary depending on the third-party gateway of an eCommerce platform.

Let’s see the transaction charges and credit card rates for both platforms.

Wix transaction fees

  • Wix does not charge any transaction fees. 
  • They charge only processing fees for credit card payments. 
  • Moreover, the charge for processing payments is 2.9% of the transaction amount.
  •  They also charge $0.30 in addition to the credit card rate.

Shopify transaction fees

  • Shopify charges transaction fees and certain credit card rates for users. The transaction fee is 0.5%–2% depending on your plan. However, Shopify Payments offers zero transaction fees for any of the plans. 
  • The credit card processing fee for Shopify also varies depending on the plan. The charge is between 2.4% and 2.9%. Besides, $0.30 will be charged additionally.

[Shopify Basic plan charges $2.9 +30 cents for each sale. Shopify plan subscribers pay $2.6 + 30 cents, while Advanced Shopify subscribers pay $2.4 + 30 cents. In different countries, this charge may also vary.]

Wix Vs Shopify: Design Options

Wix Vs Shopify -Design Options

Wix and Shopify provide a range of templates for designing online stores. Each template is customizable and offers your store a unique look and feel. 

Wix themes

  • Wix provides over 800 templates for creating an online store. The Wix design team develops and updates these themes from time to time. 
  • These themes are free to use, and anyone can customize them as per their taste. The quality of Wix templates is quite impressive. 
  • These modern and contemporary templates catch everyone’s attention. They paid attention to the mobile users as well. 
  • That way, the Wix website has developed two versions for computers and mobile devices.

Shopify Themes

  • Shopify has 80+ templates available for users, including eleven free templates. 
  • Rest of the templates charges from $150 to $350. These are called premium Shopify themes
  • These themes are well-built for e-commerce stores. The Shopify themes are very responsive and automatically resize depending on the device. 
  • The themes will adjust accordingly on a computer, mobile, or tablet. 
  • These themes are fantastic in terms of their eCommerce functionality and visual appeal.

Wix Vs Shopify: Integrations

Wix Vs Shopify - Integrations

The number of integration that Wix lists are over 300. This integration helps the users to add premium features to the website. The apps that the Wix eCommerce store integrates are mostly free. The common apps that you can integrate with Wix are as follows: 

  • Shippo
  • Privy
  • MarketPush Cart Recovery
  • OvertoK Call Conversion
  • Printful
  • SKU IQ Inventory Sync
  • Birthday Club
  • Compare Ninja
  • Etsy Shop
  • Gifted, etc. 

The number of third-party integrations in Shopify is much larger than in Wix. Over 6000 apps can be integrated into Shopify. Let us look at the common apps that everyone uses with the Shopify eCommerce store

  • Snapchat Ads
  • TikTok
  • Amazon FBA Shipping
  • UpPromote Affiliate Marketing
  • AfterShip Order Tracking & SMS
  • Facebook Channel
  • QuickBooks Sync
  • Klaviyo Email Marketing & SMS
  • Bulk Discounts Now
  • DSers – AliExpress Dropshipping
  • Trustpilot Reviews
  • Hotjar
  • Easy Digital Products
  • Back in Stock: Customer Alerts

Importing and exporting products and content

Wix vs Shopify - Importing and exporting products and content

In Wix, you can 50,000 products while the limit is 5,000 for one time. It is easy to import in Wix. Wix provides CSV templates as well. 

Unfortunately, Wix does not have an export feature for websites. You can capture screenshots of individual pages as photos, but you won’t be able to export the website itself. However, Wix allows you to import from WordPress. 

Shopify does not have an official import feature for importing data into the platform. However, there are third-party services that offer an import solution. These services can help you move your existing data from other e-commerce platforms into Shopify. Additionally, you can use Shopify’s CSV import feature to import customer data, product data, and orders.

Shopify has also made it easier to export. You will require a third-party app to make it happen. 

Product and Inventory Features

Wix vs Shopify - Product and Inventory Features


  • Shopify’s product presentation showcases and displays a product in an appealing, organized, and engaging way. They do it using various methods, including product photography, product descriptions, customer reviews, product videos, and more.
  • You can help customers better understand what your business and products offer by presenting your products professionally, organized, and engagingly. It can ultimately lead to increased sales and customer loyalty.
  • Shopify allows merchants to track their inventory, manage product availability, and adjust prices in real time. Merchants can also add custom inventory fields, set stock levels for each product, and display availability information on their product pages.


  • Wix also offers a range of eCommerce features that allow businesses to easily manage their products, orders, and inventory. 
  • Wix’s inventory management system allows businesses to easily track their stock levels, product availability, and pricing. 
  • It also allows businesses to set up automated reordering, back orders, and stock alerts. 
  • The system offers various reporting options to help businesses track their inventory and make informed decisions.

Payment Options and Shipping Options

Wix vs Shopify - Payment Options and Shipping Options

Shopify Payments

  • Shopify offers a range of payment options to suit all types of businesses, from small startups to large enterprises. 
  • Depending on your store type, you can accept payments from major credit cards, PayPal, Apple Pay, Google Pay, Amazon Pay, Shopify Pay, and more. 
  • Shopify also allows you to set up multiple payment gateways, giving your customers more options to pay. It could include third-party payment services such as Stripe, Authorize.net, and Square. 
  • You can also set up local payment methods such as iDEAL, Bancontact, and SOFORT Banking.
  • The shipping options of Shopify are quite broad. You can choose from standard shipping, expedited shipping, and express shipping.
  • They also allow you to set up flat-rate shipping, free shipping, and local pickup. You can also integrate with third-party shipping providers, such as UPS, FedEx, and USPS.
  • Shopify provides real-time shipping rates and tracks orders with ease.
  • It also allows you to create custom shipping rules and offer different shipping rates for customers, products, and locations.

Wix Payments

  • Customers may select from a variety of payment alternatives while using Wix. They may pay for their purchases with major credit or debit cards and online payment methods, such as PayPal and Apple Pay. 
  • Wix payments also allow consumers to pay with their Wix Balance, a digital wallet that customers may top up and use to pay for their purchases. 
  • It offers Wix users a variety of delivery alternatives. Customers can select normal delivery, expedited, international, or free shipping. Customers can also choose self-pickup if the item is available at their local store. It also allows clients to track their orders using their web dashboards.

Selling in multiple currencies

Wix vs Shopify - Selling in multiple currencies

Unfortunately, Wix sites do not allow you to use multiple currencies for selling staff. You can use only one currency in Wix. 

Shopify payment offers multicurrency facilities. They support over 133 currencies all over the globe. Overall, Shopify provides powerful features to support multicurrency, allowing store owners to deliver a localized shopping experience to customers worldwide. 

Tax Settings

Wix vs Shopify - Tax Settings

WiX and Shopify assist you in calculating your taxes automatically. However, the process is different in both cases. In Wix, the users use a third-party app to calculate taxes. Moreover, the name of the app is the Avalara app. The “Business VIP” and “Business Unlimited” plan users can use this method. You can use this app from any place around the world. 

Shopify uses a combination of flat-rate and geo-based taxes to calculate taxes for orders. Flat-rate taxes are taxes that are charged at a fixed rate for all products and services. These taxes are based on the customer’s country, province, and territory. 

Geo-based taxes are taxes charged at different rates for different products and services. These taxes are based on the customer’s location, country, province, and territory. 

Shopify also allows merchants to manually add taxes to orders, such as special taxes, handling fees, and shipping charges. The automatic tax calculation is free of cost, and you can avail of this feature unlimited times and any time in the month. 

Product options and variants

Wix vs Shopify - Product options and variants

Shopify offers a variety of product options to help merchants create and manage their online stores.  

  •  Physical Products: Clothing, electronics, homeware, and more.  
  •  Digital Products: Music, software, ebooks, and more.  
  •  Services: Coaching, consulting, web design, and more.  
  •  Subscriptions: Monthly subscription boxes, magazine subscriptions, and more.  
  •  gift cards: Digital gift cards, physical gift cards, and more.

The product variety in Wix depends on the type of business. You can customize product variants (such as size and color.), set product options (such as shipping and tax settings), and add inventory management. 

For a service-based business, you can add services to your Wix store. You can customize service packages, offer discounts and coupons, and set availability. Other product options include adding bookings and appointments, donations, subscriptions, and memberships.

Marketing Features

Wix vs Shopify - Marketing Features

Wix allows you to use different apps to use as a marketing tool. They have changed the marketing criteria completely and have shown new techniques. Wix Ascend allows you to create seamless interaction with clients. It is the one-stop shop for e-commerce marketing solutions. Wix has also integrated with Semrush.

Shopify uses third-party apps for marketing purposes. 

Abandoned cart recovery features

Wix vs Shopify - Abandoned cart recovery features

This feature is available in the Shopify platform and is enabled by default. You can do it from the Shopify admin. Go to orders and then select “Abandoned checkouts.” Now press the number of checkouts that you need to recover. Then send the cart recovery email. Shopify will notify you of further updates. 

Wix offers an Abandoned Cart Recovery feature for its online stores. This feature allows you to send automated emails to customers who have added items to their cart but still need to complete the purchase. 

The emails will remind customers of their unfinished purchases and provide them with a link to complete the purchase. You can customize the content of the emails, decide when and how often to send them, and track their performance.

App Stores

Wix vs Shopify - App Stores

The number of e-commerce apps on the Wix app store is only 54. Here, you will find free apps and the apps that charge. The approximate price range is $10-$100 for each month. The Wix App Market also offers various integrations with popular third-party services, such as Google Maps and Facebook.

Shopify app store created an excellent platform to scale your business. Shopify has over 6000 apps, a great resource for growing a business. Like Wix, here you will find both free and priced apps. 


Wix vs Shopify - Dropshipping

The dropshipping service in Wix is comparatively chaperoned, but it is only partially free. With Wix, you can set up a dropshipping business and have access to hundreds of suppliers and millions of products. You can customize your store with Wix to create a unique and professional look. Once your store is ready, you can start selling easily, knowing that Wix handles all the logistics.

Shopify also offers dropshipping services. You will get a massive set of useful marketing and dropshipping tools here. The dropshipping cost will vary depending on your plan and your sales. When it comes to eCommerce platforms, Shopify is the best choice for store owners that have their own domains.

Pos functionality

Wix vs Shpoify - Pos functionality

POS stands for point-of-sale, a system used by Shopify to manage and track sales. Shopify POS is a mobile-based, cloud-connected system that allows you to accept payments, manage inventory, track customers, and more. The POS system may be on any Shopify plans, except the Shopify starter. Shopify really enables in-person transactions with Shopify POS pro and Shopify POS lite.

Wix offers different solutions with POS capabilities. They offer a tailored Wix POS system to fit your business model. You can buy POS hardware and set it up for Wix.

Security and Customer Support

Wix vs Shopify - Security and Customer Support

  • Shopify provides a secure and reliable platform for merchants to host online stores. Shopify offers various features to protect merchants against fraud, including SSL encryption, fraud prevention tools, and dedicated customer service. 
  • It also provides a secure payment gateway. 
  • Additionally, Shopify stores are PCI compliant, meaning customer data is stored securely, and only authorized personnel can access it. 
  • Shopify also allows merchants to set up multi-factor authentication for their accounts, which helps protect against unauthorized access. About customer service, Shopify provides 24/7 service through email and phone calls to their customers. 


  • Wix provides built-in website security features such as DDoS protection, two-factor authentication, and a secure hosting environment. 
  • Additionally, Wix offers optional add-ons such as SSL certificates and website backups to protect your website further. 
  • Wix also has a team of security experts that regularly monitor and review their services to ensure that your website is safe and secure.  

Wix Vs Shopify: Who is the winner?

Wix Vs Shopify - Who is the winner

When to prefer Shopify over Wix?

If you’re looking to give your eCommerce business the potential to improve, Shopify is the way to go.

The reason why Shopify is a top choice for an eCommerce store is that it has a lot of eCommerce features. It allows you to customize a wide variety of functionalities of the site. 

Shopify is fully equipped to handle international customers. It has all the necessary tools for a serious eCommerce business.

This includes multilingual stores with great SEO. Shopify supports a wide range of payment gateways. You can set up an online shop for any purpose.

You can use multiple payment methods for your online store. It also offers a great product display and inventory management system. You can easily set up and manage all these things.

Shopify goes above and beyond by providing you with a multitude of in-built analytics capabilities like Google Analytics, stock levels, customer behaviour, conversion monitoring, and many more. Get your Shopify store here!

When to prefer Wix over Shopify?

The purpose of building your website is to provide valuable information that your visitors will appreciate. If you are just looking for a content-rich personal website, Wix would be the best choice for you. 

You can create websites, blogs, landing pages, galleries, membership sites, and more. It has a free plan. You can cancel your subscription anytime, and it is completely free.

You are a resident of a country where Shopify Payments is not yet available (to avoid the extra transaction fee). 

FAQs about Wix vs Shopify

What is best Shopify or Wix?

As far as sales features go, Shopify is head and shoulders above the competition, but specifics matter. Wix has EVERYTHING a merchant would need to set up their shop online. Wix is great if you just want something simple to sell a few items. But Shopify is the superior choice if you plan on expanding into a FULL-FLEDGED company.

Is Shopify easier to use than Wix?

Both Shopify and Wix are good options if you’re looking for a SIMPLE website builder.

Want to develop a successful online business? Shopify is the way to go.

If you’re looking to create a content-heavy site with some simple e-commerce features like accepting payments for services or selling a few things, Wix is the way to go.

Is Wix a competitor of Shopify?

Wix and Shopify do not pose any SERIOUS competition to one another, as their user bases are very different. Shopify is the superior platform for creating an ONLINE shop. Wix is an EXCELLENT alternative if you need a place to CREATE an online store to host a personal website or blog for your company.

Is Shopify better than Wix for dropshipping?

Shopify is a great tool for any retailer to create a professional online storefront. Shopify excels in comparison to other e-commerce platforms when it comes to DROPSHIPPING. This is due to Shopify’s many advantageous FEATURES, such as its multicurrency selling capabilities, support for AMP product pages, completely responsive designs, and a plethora of connectors with other essential applications.

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