How Does Shopify Work: 2023’s Ultimately Guidelines

Ready to get started with Shopify but don’t know how does Shopify work? 

You might think you must spend hours or days researching, learning, and doing all kinds of stuff. 

Don’t worry. The Bebiggy expert team is here to help you!

Some simple steps go into setting up and launching a Shopify shop. Once it’s up and running, it’s essential to maintain it.

This article details everything you need to know about the platform, including how to set it up, how to build your site, how to get started selling, and a few tips for growth.

What is Shopify?

A popular eCommerce platform allows users to create their own online stores with drag-and-drop tools. It offers a powerful and intuitive cloud-based platform for selling online.

You can sell online through multiple channels. Create your storefront, set up your payment processing, and start selling products in just a few clicks.

This is the best solution for businesses looking for a flexible, customizable, and simple-to-use web-based eCommerce solution that doesn’t require a lot of technical expertise or experience.

How does Shopify Works?

Create your Shopify eCommerce Store

You don’t have any money to get going, don’t panic; Shopify offers free trials to help you get started. Just visit Shopify.com and press the “Start free trial” button on the Shopify dashboard. Shopify will show you the following steps; you just need to select your requirements.

• Which of these best describes you?
• Choose your online sales channels. You can choose one or multiple sales channels.
• Do you’ve your audience? (Instagram, YouTube, Twitter, Patreon, Substack, or elsewhere)
• Select a name for your store
• Select your location
• Signup for your Shopify account with email, Facebook, Gmail, or Apple ID.
• Choose a theme for your Store
• Setup all the necessary pages

Congrats! You’re now a Shopify eCommerce store owner.

Add products to your Store

If you’re starting your own store, you’ll need to decide on the products you plan to sell. It will help you to narrow down the products you’ll offer.

• Do some research and find some hot-selling products 

Doing some online research is a great method to find out what’s selling well at the moment. This can include looking through customer reviews and forums on sites like Amazon or Google. Also, check out TikTok and Facebook viral products. This will tell you what people are looking for and what products are the most popular.

• Add products to your Store

Now you’ve done your product research, time to add that product to your store. Just press the button “Product” from the left menu bar of your Shopify admin dashboard. You can add products by providing the link one by one. If you’re short on time, try an app like Dsers on Shopify to quickly upload multiple products.

• Upload products images and descriptions 

While uploading product images, check the quality and length of the images. When someone searches for any products on Google, they see the images associated with your product listing. This is where customers will make an opinion of your product and decide whether to buy it. Use high-resolution photos and add “keywords” to your product’s description.

• Find reliable suppliers

To source your products, you need to find reliable suppliers. You can find the suppliers on supplier directories like Salehoo, Doba or search online. Search by the term “wholesale supplier, distributor, bulk, warehouse, or reseller.” 

• Negotiate with suppliers

Before negotiating with your supplier, you need to define your requirements. Define the terms you’re willing to accept, the range of acceptable pricing, and the time you are eager to commit to a contract. 

Optimize your Store and start selling

• Optimize for Search engines

Your website should be simple and easy to navigate. It should look professional and elegant. Learning SEO is important if you want your customers to find your site. Make sure your site can be easily viewed on mobile devices and optimized for smartphones. Add the right keywords to your content. Your chances of being discovered by search engines improve if you choose relevant keywords.

• Share through Social media

Promote your products through social media and reach a larger audience.

A blog is an excellent way to get more traffic to your website. It can also help to increase your visibility online. You should consider including links to coupons on your website and social media pages. The coupon codes you offer can help to attract potential customers.

• Get orders and process them 

Now you’re ready to take your order and accept payments on your own website. Follow up with the buyers about the status of the orders. Be sure to ship the items as quickly as possible. To look more professional, you can add shipping labels as well.

For details, read “How to dropship on Shopify: Easiest Way to Start Overnight[Latest].” 

Shopify Pricing: How much does Shopify Cost?

Shopify Basic Plan: $19/month (2.9% + 30¢ per transaction).

The Basic plan comes with the 

• Analytics page
• Two staff accounts 
• Product analytics
• Up to 4 inventory locations 
• Finances reports
• Free SSL Certificate 
• Live View
• Inventory reports
• Acquisition reports
• behavior reports
• marketing reports

Shopify Plan: $49/month (3.9% + 30¢ per transaction).

• All the basic plan features
• Five staff Accounts 
• Up to 5 inventory locations
• Standard report

Advanced Shopify Plan: $299/month (2.7% + 30¢ per transaction).

• All the features from the basic & Shopify plan.
• 15 staff accounts.
• Up to 8 inventory locations.
• Advanced reports
• Shipping rate calculation by the third party
• Duties and import taxes.

If you don’t use Shopify’s own payment gateway (Shopify Payments), then you’ve to pay an extra 2% fee for each transaction

There are two other Shopify plans-

• Shopify lite- $5/month 

Promote your products on Instagram, WhatsApp, and other platforms with the click of a button, and your consumers can make secure, rapid purchases via Shopify’s checkout.

• Shopify Plus- Start from $2000

Shopify Plus is the only omnichannel enterprise platform with a fair price structure that lets you launch, expand, and grow your business.

How to get consumers to a new Shopify Store?

Do not think getting consumers to a new store is impossible because it is not. You need to make your Store as visible as possible. The key to making your Store visible is to develop a unique strategy.

Advertise on Social media

A lot of people use the Internet nowadays. It has become the primary source of information for everyone. You can use social media like Facebook, Twitter, Pinterest, etc. Social media is so essential that it lets people know about your products and store.

Your business will reach a large number of customers as long as you use it correctly. You can create a business page on Facebook and use other social media to promote your Store.

Make the First Impression Count

The first impression that your Store makes on the visitor is important. The first impression will create your site’s image with the consumer. So, make the first page of your site as attractive as possible.

Use a Unique Domain Name

Most people don’t know that the domain name is important to get visitors to your Store. You must use a unique domain name to reach potential consumers to visit your website.

For example, if your Store sells shoes, you might consider having the domain name shoe-store.com. The domain name doesn’t have to be long. You just need to make sure that it is easy to remember. 

Use influencer marketing to expand your brand’s reach

Influencer marketing is an effective way to increase brand awareness. An influencer is someone whose social media following is large enough to influence others. Most people trust what they see and read on social media. That means influencers who are popular on social media can be trusted to recommend the best products. 

Influencers will share your product with their audience. For example, They might talk about your brand at a social event.

Doing so increases your brand’s reputation and popularity. It can also help you to create more sales.

For example, if your Store sells fashion accessories, you could hire a model to promote your brand on their social media page. That will be good for you. It will help you to get more visitors to your site.

Create a Simple Signup Form

If you have a signup form, then it will make it easier for potential customers to register with your site. The form should be simple and easy to use. Make sure that it doesn’t require much information to be filled out.

It should also have an excellent background color to make it more attractive. The purpose of the signup form is to help you receive the visitor’s information. 

Test different campaigns and keep track of the results 

Another principle you need to know to succeed in this business is test and measurement. It’s easy for marketers to grasp but difficult to implement in practice.

Most businesses will spend all their budget on marketing without measuring its effectiveness. It’s important to understand that if you’re looking to grow your business, you should test as many different strategies and tactics as possible.

Each strategy should be measured independently, then moved on to the next.

Offer a compelling deal

How do you sell something people don’t need? Simple. 

You offer them a compelling deal for it. A compelling deal is an offer that gives customers a reason to buy your product at a lower price than what they’d typically pay.

It’s so good that customers can’t pass it up. If you can pull a compelling deal, your conversion rate will skyrocket.

Provide a great user experience

One way to provide a great user experience is to ensure that your Store loads quickly and easily displays on mobile devices.

You should consider this if you wish to build a brand online. By developing a mobile responsive site, you’re making it easy for people to browse through your products and easily add them to their shopping carts.

Tips and tricks to grow your Shopify business

We have been discussing the ways that will help you to get your eCommerce business started. Now, I am going to talk about the ways to grow it. So, let us begin with the strategies to grow Shopify stores.

Choose the best niche and product

Finding a specific niche is a crucial step when starting a business. You will need to know the industry. A good niche will bring in more revenue than the average one. 

Choosing the best product will help you to do a successful online business. For this, you need to understand the market and its needs.

You may be tempted to add the first product that you find. You should not do this because you may end up selling no products. Need to focus on the product that is most suitable for your business.

Make sure that the niche is demanding to meet your customers’ needs. Choose a product that is both quality and affordable.

Hacks to Choose the best niche and products

• Choose a niche with a large consumer base, such as footwear, apparel, jewelry, etc.
• Find trending niche products on Facebook, TikTok, Youtube, etc.
• Have a look at the products Google trends before start selling.
• Choose a product that is compatible with your target market.
• Read what people are talking about the products and see which products are popular.

Make your Shopify store user-friendly

Your website should be attractive and user-friendly. It should be designed to be easy for people to access it. The users will buy products without any hesitation. 

A user-friendly website can increase your sales and lead generation. It is also important to design the website in such a way that it looks appealing to visitors.

A website should load quickly, regardless of which device is being used. The visitors will move on to the next page if it does not load quickly. 

Hacks to make your Shopify store user-friendly 

• Keep the design of your website simple and clean.
• Your online store website should be responsive and fast.
• Always make sure that the images on your site are clear.
• Make sure that your navigation menu is easy to follow.
• Keep your website updated with new products.

Get feedback

The feedback of your buyers is the best way to know what the problem is and where you can improve. However, it is not something that you will just ask for. You should actively solicit it. You can do this in various ways. 

Hacks to get customers’ feedback 

• Send an email to your customers asking them to share their feedback.
• Add a line that says that you would love to know their feedback.
• Include a link to your review page so customers can leave feedback after the purchase.
• Ask your customers for feedback by sending them a short survey.

Use your competitors to your advantage

If you are a beginner, you should research your competitors and learn their strengths and weaknesses. Make a list of what your competitors do well and what they don’t do well.

Try to figure out what you can do better. Your chances of success will rise if you always strive to improve.

Hacks to use your competitors to your advantage

• Do not copy your competitor. 
• Focus on differentiating yourself from the competition.
• Use the ideas and information that you gather from your competitor to your advantage.

Use content marketing to increase conversions

With content marketing, you’re making a concerted effort to tell a story about your company, products, and services to your customers. 

Your story conveys your brand’s values, how you differ from competitors, and how your products answer their challenges.

Creating and publishing regular content can help visitors build trust and develop a bond with your brand. 

Hacks to use content marketing

• Create content around the needs of your customers.
• Write blogs, social media pages, and other digital content for your customers.
• Don’t just talk about your products; talk about how your customers can use them to achieve their goals.

How to Optimize a Shopify Store?

• Choose A responsive Shopify Theme.
• Find out the best Target Keywords for your niche.
• Use that keyword to optimize your product pages.
• Reduce the sizes of all images and Replace all the GIFs With Static Images.
• Use less external JavaScript and Shopify apps.
• Enhanced User Experience.
• Build high-quality backlinks to Your Shopify Store.
• Start Content Marketing to rank high on search engines.
• Use the top search engine optimization (SEO) tools and apps from the Shopify app store.

FAQs About How does Shopify Work

How much does Shopify make per sale?

Answer: Transaction fees for 3 pricing plans-

• Basic plan: 2.9% + 30¢ USD.
• Shopify Plan: 3.9% + 30¢ USD.
• Advance 2.7% + 0¢ USD.

Is it worth selling on Shopify?

Answer: Definitely Yes.

Shopify makes it extremely easy to build and manage an eCommerce website. They have everything you need to get started. From web design to sales training, Shopify can help you build your very own Online Store.

I am sure you can imagine the advantages of building your own Shopify commerce store.

• You have complete control over the look and feel of your website.
• You can add different features and designs to attract more customers. 
• Easily customize your site to make it unique to your business. 
• You can even create a mobile-friendly store.

How does Shopify work?

Answer: 

#Step1: Create your Shopify Store

• Signup on Shopify
• Choose your sales channels
• Choose a theme for your Store
• Setup all the necessary pages

#Step2: Add products to your Store

• Do some research and find some hot-selling products 
• Add products to your Store
• Upload products images and descriptions 
• Find reliable dropshipping suppliers
• Negotiate with suppliers

Optimize your Store and start selling

• Optimize for Search engines
• Share through Social media
• Get orders and process them 

Does Shopify allow me to sell my own products?

Answer: Yes, Of Course. You can sell any product you want on Shopify, including yours!

If you love to create things, you can start making handmade items and sell them through your Shopify store. However, if you decide to take this route, ensure that your products comply with Shopify’s Terms of Service. You must be aware that you will be held responsible once you start selling on Shopify.

How good is Shopify’s customer support?

Answer: Excellent!

According to their website, their customer service team works around the clock to help you with your questions. They even provide tutorials and free courses to help you understand Shopify better.

What is Shopify POS?

Answer:  A point of sale app, Shopify POS, used to sell products directly to customers. Shopify POS may be used in a wide variety of retail settings, from permanent stores and malls to temporary markets and pop-up stalls.

What’s Next

What’s impressive about the Shopify platform is how easy it is to build a fully-functional online store.

It might seem overwhelming, but this step-by-step guide shows you how to quickly create a profitable online store from scratch. 

So, before launching your business, get your hands on this comprehensive guide and learn how does Shopify work to make money in your spare time.

 If you’re still unsure where to begin or how to set up your Shopify business, you may buy a ready-made store from Bebiggy and begin selling online immediately.